When someone hears about Slow Fashion and inquires as to what it is, the common response is “Slow Fashion is Fast Fashion’s opposite”. Some would state how it is kind of similar to the Slow Food movement. Some would even go as far as stating that Slow Fashion is an anti-fashion movement (which is not entirely true).
While all of these definitions tell us what Slow Fashion is and is not, in order to capture the essence of the movement, we should divert our attention to what Slow Fashion is capable of being.
Slow Fashion Fosters Education
The concept of slow fashion revolves around finding out who made your clothes, where did the materials used came from, how long it take to create it, and how far it traveled to reach the market. We are encouraged to ask questions and be proactive in learning where the clothes we want to purchase came from. By doing so, we discover what exactly happened with the garment and whether animals or the environment were hurt during the process of its creation. Slow Fashion helps us be educated and make responsible choices.
Slow Fashion Promotes Responsible Consumption
When buying clothes, most of us are willing to pay for anything that we think looks good on us, without questions. But with Slow Fashion, it helps us be conscious and mindful of our purchase decisions while shopping. Slow Fashion encourages us to slow down, think carefully, and seek patiently for the clothes that fit us well and clothes that we really love.
Slow Fashion Prioritizes Quality
In a world where clothing trends vary in a blink of an eye, Slow Fashion reminds us to choose clothing that lasts over clothing that can be worn out after a number of washes. Slow Fashion teaches us that quality clothes are worth every dollar that we spend for we get a higher quality of fabric and these clothes usually appeal for all seasons.
Slow Fashion Celebrates Personal Style
Slow Fashion helps us express ourselves, what we stand for and what we feel, through the clothes we wear. Instead of wearing clothes which are considered trendy and hip today but will be not be remembered tomorrow, Slow Fashion saves us from wearing clothes which will likely be worn by others. This way, we’re able to channel our personal style and creativity in the clothes we sport while helping reduce the number of textiles which end up in landfills.
What To Do Now?
Now that we have a clearer understanding of Slow Fashion and you realized that it definitely deserves your support, here are good ways to start.
1. Buy from labels which support the Slow Fashion movement.
2. Do not use any detergents with harsh ingredients when washing your clothes to prevent them from weakening.
3. When possible, choose to air dry your clothes.
4. Do not throw away damaged clothes. If repairable, have them repaired. If not, use them to make a floor rags or quilts.
5. If you don’t feel like wearing some of your clothes anymore, donate them to charity. You’re sure to make a difference in someone’s life.