I was surprised to find myself in the neighborhood of Los Angeles I lived in right out of college when we pulled up to the Darling Magazine headquarters. At the time, the rent was cheaper than most shoes I have in a never-ending wish list and the girl above us was a fellow intern at the magazine I was working with. If I could compare this neighborhood to Brooklyn, as East LA commonly gets for its independent-grass-root-vegan-farm-to-table variety of shops and personas, Lincoln Heights would assimilate to an east Bed-Stuy. Just like the ever-evolving neighborhoods of the metropolitan cities, the spot is changing, shown prominently with the arrival of the second story Darling studio office with views of downtown.
Celebrating it’s third birthday with it’s fall issue, Darling Magazine was founded by Sarah Dubbeldam, their current Creative Director and Editor-in-Chief. Tired of seeing exploited headlines, as well as being told that a woman’s sexuality should be held as their strongest asset in terms of value, Dubbeldam set out to create a space that told the stories about all the things that were happening in a woman’s life and wanted to question the mold of modern femininity.
“A friend and I met up after reading the same book, and decided to continue the conversation in a magazine format that’s different then what’s out there. We wanted content we wanted to read that really wasn’t being talked about. We had suffered with depression and anxiety, we we’re dealing with break-ups and not knowing what we wanted to do with our lives, and needed a space for good advice. We wanted it to be like a friend or a mentor speaking to you, the kind of advice you get from your mother or grandmother.”
The book she’s referring to is “A Return to Modesty” by Wendy Shalit. A read-up of the customer reviews ranges widely, like any book revolved around societal value systems, especially in light of the hot-button word in the title.
“It’s not about modesty in the sense of wearing a sack. It’s about modesty in the sense that during the women’s liberation movement we gained a lot of things yet also lost a lot of things, the primary ones being mystery and intrigue. Its more about how women hold those values instead of putting everything out there and being overly objectified in a sexual manner in the media. After reading it I started seeing it in TV shows, when I was listening to music and on the cover of magazines. The messages towards women are really negative because it’s all about how you look and how sexy you are. There isn’t anything about who you are as a person.”…. Read More